FAST COMPANY: AN INSIDE LOOK AT A BOLD NEW INITIATIVE TO MODERNIZE NYC’S DIGITAL SUBWAY INFRASTRUCTURE
Our client Control Group was featured today in FastCo Design for their work with the MTA to modernize NYC's subway infrastructure. Spefically, deploying a Touch-screen network, complete with apps. Each kiosk is a 47-inch touch screen, encapsulated in rugged stainless steel, with an operational temperature up to 200 degrees (which is more than durable enough to handle 120-degree summer days in the subway). They’ll be placed, mostly in pairs, outside pay areas, inside mezzanines and even right on train platforms. Control Group has skinned the hardware with a simple front end and an analytics-heavy backend, largely reminiscent of their work with Kate Spade. And the platform will even support third-party apps approved by the MTA.
Control Group's Bob Richardson was included in this Tech Cocktail story on the development of the Brooklyn Tech Triangle. The project is focused on revitalizing the area between DUMBO, Brooklyn Navy Yard, and Downtown Brooklyn to create it as a hub for technology companies. Control Group is part of the winning team that will design a plan to make the area more attractive to tech companies in terms of transportation, real estate, and urban planning.