Blog

Friday
Apr042014

Meet the entrepreneurs behind Nigeria's startup revolution

Kudos to client Ready Set Rocket for the launch of NigeriaRising.co, new website on Nigerian innovation spurring a growing tech infrastructure, includes video interviews with several entrepreneurs from the country. Ready Set Rocket's Director of Digital Marketing Jonathan Lawoyin recently traveled back to Nigeria to interview these passionate and smart tech leaders who shared their own personal story of triumph and challenges.

FastCoExist covered the launch of NigeriaRising.co today, here's the link.

And here's an infographic that shows the growth potential in technology for Nigeria.

 

Tuesday
Mar182014

Why You'll Watch More Video Ads This Year

Check out client LiveRail's new infographic on why you'll watch more video ads in 2014. 


Wednesday
Mar122014

Out of home advertising isn't dead

Check out the new billboard off the 101 for client 3Q Digital!

Thursday
Mar062014

Client Control Group on NY1 Talking About Royal Caribbean Virtual Balconies

Charlie Miller, Associate Partner at Control Group, a NYC-based innovation strategy and technology design firm, met with Adam Balkin of NY1 to discuss its work with Royal Caribbean on the cruise industry's first-ever Virtual Balcony. Here is what Adam had to say: 

A quick riddle for you. You're on a cruise ship. Your stateroom is on the inside part, so no windows. How is it possible that in that room, you could still have one of the best views on board? Well, Royal Caribbean's answer is to team up with high-tech design firm Control Group to create virtual balconies.

 

Tuesday
Mar042014

Client Ready Set Rocket Featured in AdWeek

Ready Set Rocket, an award-winning digital agency, was featured in AdWeek for its first ever marketing campaign to leverage Google Glass as part of the launch campaign for Kenneth Cole’s new Mankind fragrance. In the article, reporter Garett Sloane explores the app Ready Set Rocket created for Google Glass and the campaign:

Kenneth Cole recently became the first advertiser to incorporate a Google Glass app into its marketing—just one of the new ways the Internet specs are used to sell products. “Even though the technology is still in the pilot program, we want to be looked at as an innovator and early adopter,” said Lauren Nutt Bello, partner at Ready Set Rocket, a firm working for Kenneth Cole.

So the agency built an app for Google Glass to go along with the launch of a new cologne. The theme of the campaign is gentlemanly behavior and encourages chivalry. The app prompts users to photograph themselves accomplishing a good deed a day for 21 days.

The effort could do some good for Google Glass’ image as well, since the new technology already faces a growing backlash. “One of the criticisms leveled at wearable tech is that it makes people more insular and more wrapped up in their devices rather than interacting with the world about them,” said Gareth Price, technical director at Ready Set Rocket.