Blog

Wednesday
Jul022014

Facebook buys LiveRail

Congratulations to our long time client LiveRail! Today, LiveRail announced its acquisition by Facebook.

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion.

We're proud of the great work we've done with LiveRail over the past year and half, most notably placing LiveRail CEO Mark Trefgarne on Bloomberg TV as recently as last December.

And, looking at our agency's history, we're also proud of the fact that three WISE PR clients have been acquired by the "holy trinity," AdMeld (Google); Spindle (Twitter), and now LiveRail (Facebook).

 

Tuesday
Jun172014

The story behind GiftCards.com

Client GiftCards.com CEO/Founder Jason Wolfe tells the story on how he founded his company on Bloomberg Television's Taking Stock with Pimm Fox and discusses the gift cards industry. 
The future for gift cards is going digital. Just like video stores disappeared, plastics will too. 
And, did you know that the industry is valued at $120B
Friday
Apr042014

Meet the entrepreneurs behind Nigeria's startup revolution

Kudos to client Ready Set Rocket for the launch of NigeriaRising.co, new website on Nigerian innovation spurring a growing tech infrastructure, includes video interviews with several entrepreneurs from the country. Ready Set Rocket's Director of Digital Marketing Jonathan Lawoyin recently traveled back to Nigeria to interview these passionate and smart tech leaders who shared their own personal story of triumph and challenges.

FastCoExist covered the launch of NigeriaRising.co today, here's the link.

And here's an infographic that shows the growth potential in technology for Nigeria.

 

Tuesday
Mar182014

Why You'll Watch More Video Ads This Year

Check out client LiveRail's new infographic on why you'll watch more video ads in 2014. 


Wednesday
Mar122014

Out of home advertising isn't dead

Check out the new billboard off the 101 for client 3Q Digital!