10 Questions for Entrepreneurs

At WISE PR, we hold true to a philosophy of being very honest and candid with current and future client partners. In the beginning stages of any discussion, we take great pride in asking the key questions that will help determine whether or not there is a great fit between both parties.

After reading this great post on PR Newser, we felt that the questions outlined here are spot on for the most part. We do find ourselves often being asked these questions:

• How are you going to measure your success?
• Which media reach my target audience best? 
• Have you worked on campaigns in my industry?
• Who will be working directly on my account? 
• Am I locked into a long-term contract?
• How much do you charge for specific services?
• Do you provide media coaching? 
• What is your social media expertise?
• How are you going to communicate with me? 
• What will you need from me to make the relationship work? 

What other types of questions should entrepreneurs ask?

6 reasons PR pros should manage social media

We saw this post from PR Daily and felt it deserved a good response.

As the lines between social media and PR become more and more blurry, the one facet that trumps this paradigm is that at its core social media is indeed a function of communications. To go one step further, social media is indeed a CRM platform, one that 'PR' a few years ago did not offer as it relates to opening up the dialogue between brands and users, versus solely giving a story angle to a media outlet and leaving it to them to convey the news.

We know several excellent social media professionals who are in charge of a brand's social media channels and they are doing a fantastic job, like Mike Hayes of BuzzFeed, Brian Ries of The Daily Beast/Newsweek, and Anthony DeRosa of Reuters, and they are doing a fantastic job. 

I think for some, in a perfect world or in theory, since social media is connected to communications, an argument can be made that PR pros should manage social media. The pivot though is that some PR pros do not still understand the intracacies and best practices when it comes to social media.

At WISE PR, we do understand the best of both worlds when it comes to PR and social media, given our experience. 

What do you think? Who should manage social media?

Happy Holidays!

Our family wishes you and yours a joyful holiday season and a new year blessed with health, happiness, love and peace. 

Cheers!

Harrison Wise, John McCartney, and the WISE PR team

Photo credit: Jena Cumbo Photography

Thank you Control Group for inviting us to your holiday party!

PCNY presents Technology, Startups & Entrepreneurs

Today, we attended the Publicity Club of New York (PCNY) lunch that featured select media covering technology, startups, and entrepreneurs.  Among the featured guests:

• BUSINESS INSIDER, Alyson Shontell - An SAI Editor Who Covers Startups
• MASHABLE, Samantha Murphy - Tech Reporter Covering All Things Tech And Entertainment
• VENTUREBEAT, Mr. Devindra Hardawar - National Editor & Mobile Lead
• WNYC RADIO, Ms. Manoush Zomorodi - Host, WNYC's "New Tech City"
• GIGAOM, Ki Mae Heussner - Staff Writer Who Covers New York Startups

Thank you to the speakers and to Peter Himler and his PCNY team for putting together a great event as always!

We got some really solid insights and advice from the reporters. Some notable ones via #PCNY:

• Journalists do respond to "exclusives" - but not terrible exclusives. Don't abuse the relationship. #PCNY - @Peppercom
• Surprised to hear @Devindra talk about importance of subject line. I always just pick something simple and boring. #PCNY - @adanzis
• @murphysamanthaj: "If I've worked w/you on a story & given you my cell, don't text me a pitch later. There are boundaries." #pcny - @christinemohan 
• Fresh data is one way start ups can sustain media interest. #PCNY - @ChloeJEts
• A pitch should be short and sweet (and numbers are great too) @shontelaylay #pcny - @melissaannim
• Reporters get a few hundred emails a day - subject lines need to be relevant #pcny @digennaro - @meguls

Wise PR in Gorkana

Thank you Gorkana for the shout outs!

WISE PR has been appointed by Control Group, Spruce Media, Yieldex, Dynamix and Spindle Labs Inc. to handle its media outreach, digital and traditional media, social media, thought leadership and event marketing.