Charlie Miller, Associate Partner at Control Group, a NYC-based innovation strategy and technology design firm, met with Adam Balkin of NY1 to discuss its work with Royal Caribbean on the cruise industry's first-ever Virtual Balcony. Here is what Adam had to say:
A quick riddle for you. You're on a cruise ship. Your stateroom is on the inside part, so no windows. How is it possible that in that room, you could still have one of the best views on board? Well, Royal Caribbean's answer is to team up with high-tech design firm Control Group to create virtual balconies.