A Member of Gen Z Talks Representation in the Industry

As part of Hispanic Heritage Month, we wanted to hear from one of the youngest members of our team on her outlook on agency life, the marketing industry and what her take is on all of the “Gen-Z” generalizism. Join us in getting to know our Account Executive, Julyssa Bogan, a little better.

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Sara Kamber
The Perks And Perils Of Product Placement

As someone who came to the world of product placement from a Public Relations background, and not a marketing one, I always approach the possibility of pop culture inclusion with the same level of caution I apply to interview requests that come on the heels of a crisis. I ask lots of questions, I do a ton of research, and I never let anyone (especially myself) forget that the option of saying no, and simply walking away, is always on the table.


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What COVID-19 Means for the Future of Social Media Marketing

Over the course of 2020, we have seen the COVID-19 pandemic wreak havoc on lives and economies all over the world. But one area that has seen continued success during this time is social media. Social media marketing has been a valuable tool but for it to continue to be effective, marketers need to understand the changes that have occurred and where things may go in the future.

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Successful Marketing Campaigns During COVID-19

Running a marketing campaign during a time of global crisis is, to put it mildly, a challenge. Companies and brands must be careful not to appear as though they are capitalizing on a tragedy while still reminding consumers that they exist, have a product or service to sell, and are open for business.

During this uncertain time, the instinct may be to hit pause on marketing efforts but several brands have found a way to refocus their marketing strategy and connect with their consumers as well as a larger audience desperate for connection, kindness, and support.

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Harrison Wisemarketing, covid