case study: nomorobo 

 

Background

Nomorobo is a free service that spots and blocks robocalls. Nomorobo was launched by Aaron Foss, a Long Island software developer. The cloud-based technology works for people who have Internet-based VoIP phone service. Last year, Foss won the Federal Trade Commission's Robocall Challenge, which came with a $25,000 cash prize. 

Objectives

Position Nomorobo and its technology as a must have for consumers to avoid pesky telemarketers and robocalls. 

Create a natural progression for media exposure of Nomorobo and establish a foundation for ongoing publicity opportunities – i.e. Rolling Thunder.

Ensure media are clear on the unique benefits and effectiveness of Nomorobo compared with other call blocking services/devices currently on the market.

Build equity and thought leadership in company founder, Aaron Foss among target business and technology audiences

Strategies

Employ a proactive strategic amplification effort highlighting Nomorobo winning the FTC Robocall Challenge.

Create a multi-tiered communications plan which included a massive earned media initiative with top-tier national consumer press encompassing broadcast, print and online media.

Establish Founder/CEO Aaron Foss as young, savvy, successful technology visionary.

Business Impacting Results

Nomorobo achieved 300% increase in media mentions after engaging with WISE PR. 

Nomorobo saw its referral traffic increase  significantly or the period January – April 2014 compared to October – December 2013. 

Inbound sign-ups for the Nomorobo service saw a significant uptick month over month.