case study: nomorobo
Nomorobo is a free service that spots and blocks robocalls. Nomorobo was launched by Aaron Foss, a Long Island software developer. The cloud-based technology works for people who have Internet-based VoIP phone service. Last year, Foss won the Federal Trade Commission's Robocall Challenge, which came with a $25,000 cash prize.
Position Nomorobo and its technology as a must have for consumers to avoid pesky telemarketers and robocalls.
Create a natural progression for media exposure of Nomorobo and establish a foundation for ongoing publicity opportunities – i.e. Rolling Thunder.
Ensure media are clear on the unique benefits and effectiveness of Nomorobo compared with other call blocking services/devices currently on the market.
Build equity and thought leadership in company founder, Aaron Foss among target business and technology audiences
Employ a proactive strategic amplification effort highlighting Nomorobo winning the FTC Robocall Challenge.
Create a multi-tiered communications plan which included a massive earned media initiative with top-tier national consumer press encompassing broadcast, print and online media.
Establish Founder/CEO Aaron Foss as young, savvy, successful technology visionary.
Business Impacting Results
Nomorobo achieved 300% increase in media mentions after engaging with WISE PR.
Nomorobo saw its referral traffic increase significantly or the period January – April 2014 compared to October – December 2013.
Inbound sign-ups for the Nomorobo service saw a significant uptick month over month.