Executive Director, Strategic initiatives
Robert Zimmerman is a strategic communications specialist, well versed in integrated communications, branding and marketing strategies; earned, owned and paid media platforms; and crisis, issues and reputation management.
During his career, Zimmerman has provided counsel to some of the hottest names, brands and C-level executives including Michael Eisner on his reputation “rebirth” and launch of Vuguru, his online video studio; Howard Stern and his move from terrestrial to Sirius satellite radio; WWE and its rise back to entertainment prominence; And FOX News ascension to a leading worldwide news organization.
From 2008 to 2012, Zimmerman oversaw corporate communications, public relations, corporate social responsibility and government relations as the Senior Vice President, Corporate Communications, Media Relations and Public Affairs of WWE, the global entertainment media company.
Prior to WWE, Zimmerman was a Managing Director at Middleberg Communications responsible for its media practice, where he advised such clients as Ziff-Davis, Crisp Media, BlogTalkRadio, RedLasso and Grandparents.com, among others.
Previously, Zimmerman served as Vice President of Media Relations and Corporate Communications for FOX News, where he developed and oversaw press strategies that supported corporate initiatives for FOX News, its international expansion, television, radio and Internet properti