Bad Pitch Blog has interesting post up today that briefly explores a unique PR occurrence - the story your client should have been in, but wasn't. As the story notes, if you're in PR you've been there at one point or another for one client or another.  The fact of the matter is, this does happen from time to time. The most valuable part of this story though is the feedback from the journalist, which clearly defines what is and isn't likely to happen when you follow-up and could be useful to you when responding to a client when THAT story does run, and it will. Trust me, it will.