The mobile revolution will inevitably transform your business in the next decade, too —not because mobile will generate massive direct revenues but because it will trigger a more radical transformation toward systems of engagement. Mobile engagement empowers people to take the next most likely action in their immediate context and in their moments of need. Implementing the complex technology behind mobile engagement requires not just a new vision of how to interact with consumers but also significant cultural changes and investment on infrastructure, staffing, and competencies. However, brands that will be able to serve consumers’ situations, preferences, and attitudes in real time on mobile devices will be able to leapfrog the competition and, more importantly, provide their services at a premium. The firms that do this well will discover innovative ways to extend their existing business models and open up new monetization opportunities.