At WISE PR, we very much see the importance of infographics and the value they bring to an overall marketing communications campaign. Infographics are a mix of design, writing and analysis that are ideal for an age of big data. Infographics are a visually compelling and highly-­‐effective communication medium that done well can communicate complex data and core messages in a visual format that has proven viral potential.
Here is a good read from Marc Connor, Chief Marketing Strategist at POSSIBLE, that he wrote for iMedia on how to make an infographic worth a thousand words. Here are the fundamental factors Marc outlines that contribute to successful infographics:
  1. Understand your audience
  2. Verify your data
  3. Tell a story
  4. Prioritize attention
  5. Visualize numbers
  6. Influence action
  7. Involve viewers