Congrats to our client Spindle for today's social discovery launch in NYC!

Spindle works by harvesting the social graph and leveraging signals such as location and time of day to deliver real time compelling content from nearby businesses and organizations, sorted by themes like restaurants, shopping, nightlife. Users can also share with their friends these updates from local businesses and organizations. Spindle is founded by ex-Microsoft veterans.

Some key NYC social graph stats:

Spindle already exists in Boston and San Francisco. Before the NYC launch, it identified more than 91,000 social networking accounts owned by over 70,000 businesses and organizations throughout the five boroughs. It will tap into them all to bring you instant updates on everything from daily deals, to notifications about oven-fresh cupcakes at your local bakery.