We saw this great post from iMedia and immediately wanted to share it with you.
Although the lines may blur on whether sharing digital assets with bloggers could be considered "PR" -- to this author, I'd say yes -- at the end of the day it's about generating earned media results, media is media!
Here are the 5 ways that are sure to run bloggger's the wrong way, according to this iMedia blog post:
- Getting the blogger's name wrong
- Reaching out without understanding the industry niche
- Not respecting their need to review products honestly
- Disrespecting their time
- Not even considering good old-fashioned advertising
The overarching key lesson here is to do your homework, have some sensibility in your approach with bloggers, and above all else have some great compelling content to share!