Today, we attended the Publicity Club of New York (PCNY) lunch that featured select media covering technology, startups, and entrepreneurs.  Among the featured guests:

  • BUSINESS INSIDER, Alyson Shontell - An SAI Editor Who Covers Startups
  • MASHABLE, Samantha Murphy - Tech Reporter Covering All Things Tech And Entertainment
  • VENTUREBEAT, Mr. Devindra Hardawar - National Editor & Mobile Lead
  • WNYC RADIO, Ms. Manoush Zomorodi - Host, WNYC's "New Tech City"
  • GIGAOM, Ki Mae Heussner - Staff Writer Who Covers New York Startups
Thank you to the speakers and to Peter Himler and his PCNY team for putting together a great event as always!
We got some really solid insights and advice from the reporters. Some notable ones via #PCNY:
  • Journalists do respond to "exclusives" - but not terrible exclusives. Don't abuse the relationship. #PCNY - @Peppercom
  • Surprised to hear @Devindra talk about importance of subject line. I always just pick something simple and boring. #PCNY - @adanzis
  • @murphysamanthaj: "If I've worked w/you on a story & given you my cell, don't text me a pitch later. There are boundaries." #pcny - @christinemohan 
  • Fresh data is one way start ups can sustain media interest. #PCNY - @ChloeJEts
  • A pitch should be short and sweet (and numbers are great too) @shontelaylay #pcny - @melissaannim
  • Reporters get a few hundred emails a day - subject lines need to be relevant #pcny @digennaro - @meguls