In another PRWeek feature by WISE PR's CEO and Founder, Harrison Wise, he discusses seeing beyond the desk and working outside of an isolated environment.
In the posting, he highlights some best practices for PR professionals inlcuding:
1. Multiple mentors: Having more than one mentor is very productive. For example, a junior-level account exec might have a mentor who is one level ahead in the organizational hierarchy and another mentor who is at a VP level or higher. Many PR professionals find that level-ahead mentors are better at providing social support for day-to-day challenges, while more-senior level mentors are better at providing meaningful career support.
2. Don't wait, initiate: Potential mentors are generally “people you aspire to be.” If someone at your firm strikes you as a role model, take advantage of opportunities to socialize with that person, share stories of overcoming challenges and adversities that people experience to get where they are, and always respect your potential mentors' time.
3. Network - but upward: Networking with managers higher up in the agency offers benefits beyond peer-level social networking. Studies have shown that employees who self-initiate mentoring relationships with higher-ups receive more career support, get promoted sooner, and are generally more satisfied with their job and organizational position.
4. Be a team leader; work well with others: Demonstrate leadership by supporting other members in your work group. Finishing your personal assignments is important, but assisting other group members in completing their portion of the project, whether it's a client event or new business pitch, enables the whole group to succeed.
5. Be willing to learn: Technical ability is important in the PR profession, but your enthusiasm for acquiring new skills is just as important. Demonstrate your willingness to learn by asking potential mentors for challenging new tasks, actively participating in training programs and webinars, joining industry-based professional groups, and engaging in meet-ups that provide new learning opportunities. Then, let potential mentors know what specific steps you are taking to mature as a professional.