We’re in the results business. Securing placements for our clients is what we do. But, if you were to ask us if there’s a certain type of placement we prefer, broadcast with a Tier One outlet like CNBC Power Lunch would be high up there on the list. Here’s client Interbrand North America Josh Feldmeth on Power Lunch today to discuss Interbrand’s new Best Global Brands Report, which identifies the 100 most valuable global brands. Here’s an excerpt from the press release:
For the third year in a row, Apple (#1) and Google (#2) claim the top positions. Valued at USD $170.276 billion, Apple increases its brand value by 43 percent. Google, valued at $120.314 billion, increases its brand value by 12 percent. Microsoft (#4) edges ahead of IBM (#5), and Amazon (#10) enters the Top 10 for the first time with a brand value of USD $37.948 billion.
Five new brands entered this year's ranking: Lego (#82), PayPal (#97), MINI (#98), Moët & Chandon (#99), and Lenovo (#100). Lenovo is the second Chinese brand to appear on the Best Global Brands ranking. The first was Huawei (#88), which entered the ranking in 2014.
Technology and automotive brands dominate this year's ranking, holding a combined 28 positions. Technology brands, in particular, dominate -- collectively making up more than a third (33.6%) of the total value of all 100 brands.
To view the CNBC Power Lunch interview, click here.