In two weeks time, client Aaron Harvey, co-founder of Ready Set Rocket, will serve as a panelist at the Mediapost Mobile Insider Summit. Aaron’s panel “Does Mobile Transform Social And Video Marketing? Shouldn’t It?” explores whether marketers are making the most of mobile, social media, and digital video, the three fastest growing channels for human communication in the last century.
The three fastest growing channels for human communication in the last century, mobile, social media and digital video, ran on parallel tracks for years and then finally converged. Most social network interactions and digital video consumption now occur on the signature personal communications device of the 21st Century. But what does this convergence mean for marketers? How has (or should) the migration to mobile impact social media buying strategies, messaging, goals? And clearly, social and messaging app video (Vine, Snapchat, Periscope) are miles away from TV or even online video as we know it. We set the table for this special Summit by asking the big question first. Are marketers realizing and making the most of this massive convergence of channels?