According to new research from Technology Business Research (TBR), advertising technology revenue is set to grow over 300% by 2020 -- up from $30 billion in 2015 to $100 billion by 2020.
That’s such great news for many of our current and former ad tech clients. And, I suppose that’s probably good news for us too, because we live and breath ad tech and have had deep roots in the ad tech industry dating back to the launch of Tremor Video in 2007; the introduction of Admeld’s Real Time Bidding (RTB) capabilities in 2010 which we helped parlay into an acquisition by Google in 2011; all the way through to our strategic positioning of LiveRail in the online video advertising industry which resulted in their acquisition by Facebook in 2014.
Wise PR has the privilege of working with many great ad tech organizations such as Legolas Media, Integral Ad Science, Yieldex, Crisp, Kiip and Spruce Media to name just a few.
The ad tech industry is exploding, in terms of resources, investment and products because the resulting ecosystem adds tremendous value between advertisers and digital consumers. From content creation to the actual ad impression, the ad tech ecosystem is teeming with a vibrant community of participants, all involved in a rush to market ahead of their competitors and the larger established players.
The acceleration in the growth of spending on digital media-based advertising has created attractive investment opportunities from startups through IPOs with significant M&A opportunities along the way and we’re looking forward to being a valuable partner and asset to many in the ad tech industry as they reach this exciting inflection point in the market.