In response to Google’s Panda 4.1 algorithm update that continues to follow the trend of giving preferential treatment to pages that have dynamic rich content,  Scott Rayden, COO at 3Q Digital gave an interview to CNBC’s Ari Levy and provided his take:

"Google is rewarding the people that are truly putting money, efforts, dollars and energy into good content," said Scott Rayden, chief revenue officer of online marketing firm 3Q Digital in San Francisco, and a 12-year veteran of search advertising. "There's a huge shift away from keyword-focused content." Rayden said he's seen the change most dramatically in the past year.