One could argue that the Apple Watch has spurred increased interest and fascination in the wearables category. That said, there is still much to learn on wearables potential effect on society and whether these new devices will truly have a profound effect on our daily lives or prove to be a novelty.  

Here’s a byline opportunity we secured with TechCrunch written by client Forest Young, Creative Director at Interbrand New York entitled “The Promise of Invisibles.”  Here’s a sample from Forest's byline:

Despite these emerging solutions, currently, in the mainstream market, we are witnessing a wearables market of tech spec one-upmanship, where brands are choosing showboating over stealth. It is hard not to infer parallels of premium novelty between the 18k Apple Watch Edition that starts at $10,000 USD and its 18k predecessor from 1975, the Limited Edition Pulsar P2 LED watch, which, adjusted for inflation, would be more than $17,000 USD. As eBay auctions later proved ‘heirloom technology’ is an oxymoron.

In short, the wearables category is still nascent, and we have yet to see a groundswell in adoption. Moore’s Law, and continual miniaturization, should help wearables evolve from conspicuous devices to stealth assistive technology.

People will one day easily augment everyday items and even themselves, and in turn, create products directly from their own usage. Stealth advantage will become the requirement, and invisibles the new norm.