On June 11th, our very own John McCartney, Managing Director, West Coast, will teach a PR 101 class at General Assembly SF. Here’s info from the sign-up page:
You’ve heard the term and probably know someone in this field, but do you know exactly what public relations is all about? According to its wiki page, "Public Relations (PR) is the practice of managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.” While the practice of PR is not rocket science, the mechanics behind public relations has a lot of moving parts, all designed to communicate the narrative from your company to your public through the different mediums - TV, newspapers, magazines, online news sites, blogs, and social media.
In Public Relations 101, you will learn the basics of this craft, for example formulating message points, creating unique story angles and pitches, establishing and cultivating thought leadership, and more.
To register for this PR 101 class, please visit this link.