Here’s a secured placement for client Women Who Code CEO Alaina Percival with TheStreet.com. A few weeks ago, we scheduled a NY media tour for Alaina and one of the meetings we lined up was with Rebecca Borison, tech reporter, TheStreet.com.  Rebecca’s story “Would Twitter stock pop if it had more women on top” looks at the company’s lack of female leadership, possibly tied to Twitter’s slumping stock performance.  Here’s an excerpt:

Gender-diverse companies (in the top quartile for ratio of women to men) are 15% more likely to financially outperform the national industry median, according to a McKinsey & Company study from January. In the U.S., for every 10% increase in racial and ethnic diversity on the senior-executive team, earnings before interest and taxes rise 0.8%. The performance translates to shareholder return. Companies that are the most inclusive of women in top management achieve 34% better total return to shareholders compared to their peers, according to a 2010 report, High-Performance Entrepreneurs: Women in High Tech. "It's absolutely fiscally responsible for companies to make sure women are pursuing, staying in, and excelling in their careers," Women Who Code CEO Alaina Percival said.

To read Rebecca’s story, click here.