Are you an advertiser looking to improve ROI? In this episode of The Makegood's People in Ad Tech, client John Mracek, CEO, NetSeer, shares insight into how their electrical engineering inspired and patented ConceptGraph unearths true intent behind the intersection of online behavior and web page content to discover your most likely future customers.
Netseer CEO John Mracek explains to WIT Strategy‘s Bill Brazell how his company uses concept targeting in order to improve advertiser ROI. The company’s academic founders use ‘content graphs’ to better understand user intent. By anonymously tracking user’s page consumption, Netseer can create a cookie-based understanding of the people most likely to be interested in relevant products. Lookalike audiences enable Netseer to scale such insights.
To view John's interview on The Makegood, click here.