Welcome to the latest “Wise Up!” Q+A series, featuring Alejandra Mojica, our new summer intern at the Wise Public Relations SF office.

The “Wise Up!" Q+A series features insightful interviews with innovators, disruptors, game-changers and leaders across industries that we work with here at Wise Public Relations, could be a client, reporter, influencers, vendor, partner, etc, as well as interviews with our staff. We'll ask some questions as it pertains to the individual's line of work, and then a few 'softball' questions on the individual's interest outside of work, like travel, food, music, books, etc.

Check out Alejandra's responses and enjoy!

Where do you attend school and what are you studying?

I am entering my last semester this Fall at the University of San Francisco. I will be graduating in December with a B.A. in Communication Studies and minor in Chicana/ Latina Studies.

What are you hoping to gain from this internship?

I love learning and building on my level of experience. I want to learn everything WISE PR can teach me to expand my knowledge and skill set within this field. I feel very fortunate to join this team at a time where there is a lot of opportunity to grow and advance within the company. I am making a huge life change post-graduation and would very much love to have gained the opportunity, above all, to begin my new career with a company that recognizes my strengths and is invested in supporting my future potential.

Since starting your internship, what, if anything, has changed about your perception of PR?

Prior to beginning my internship, my understanding of PR was mainly through media promotions for events. Within just my first week at WISE PR I have expanded my view to see many other components such as media monitoring and finding opportunities to build client reputations, for example.

Why PR?

I grew up watching my mom as a publicist and special events producer. After producing my first event I realized how much I had learned just from observation. I also found a passion for this line of work and this eventually sparked my desire to return back to school to pursue a new career. My past work experience as a program and events coordinator along with the education I am receiving in communication studies has given me a strong foundation to translate my skills and knowledge to the field of PR and Marketing. I enjoy the communicative aspect of PR, in particular the ability to create a story and build a connection between concepts and perceptions. I think this is a great area to explore and learn from as I pursue my career goals and my dreams ahead.

If you could change/fix one thing about the PR industry what would it be?

I don’t think I’ve seen enough yet to say, but my initial reaction would be that it’s a lot of “behind the scenes work.” If I could change something about that, I would find or make more opportunities to interact with others in person.

In your opinion, what's been the biggest PR crisis this year?

Well, the most recent would be Donald Trump’s commentary about Mexico and Mexican immigrants. It’s been interesting to see the many ways that this has sparked so much response and action from individuals, celebrities and even corporations. It will be even more interesting to see how this plays out in his campaign for presidency. Definitely a moment to pay attention to all the rhetoric being deployed.  

Who in the news today do you think does good/bad job of PR?

This is a question for me to think about and look into more throughout my internship.

What are some of your favorite news media outlets?

I follow independent media outlets that are not funded by large corporations. I am also fortunate to have many critically conscious friends in my life and on Facebook that fill my newsfeed with news from around the world.

What's the most recent book you read?

The History of Sexuality by Michel Foucault.

If you can invite three famous people in history to dinner, who would they be?

Tupac Shakur, Audre Lorde, Rodolfo “Corky” Gonzales.

Where do you see yourself in 5, 10, 15 years?

In 5 years, I see myself in a position of leadership, moving from coordinator to manager or director within the field of Marketing or Event Planning. In 10 years, I hope to have built the foundation for my dream of having a social enterprise. In 15 years, I see myself as a successful business woman, consultant, and inspirational speaker.