As many aspects of our lives have shifted to operate almost completely online, the rise of bot traffic and bot fraud has become an increasing problem; one that companies like Are You a Human are addressing. 

Ben Trenda, CEO of Are You a Human, tells WIT Strategy‘s Bill Brazell why bot traffic is a problem for publishers, advertisers and humans everywhere. Here’s an excerpt:

For one thing, more than half of Internet traffic today is non-human. And the highest-quality publishers often have the highest levels of non-human traffic — a fact of which some of those publishers are unaware. Rather than trying to find bots, Trenda’s company looks for humans — and continually reconfirms their humanity. 

To watch the full interview, click here.