Known as a 'hands on' communications professional, Tracey possesses more than 15 years of both agency and client side experience. Tracey has a proven track record of securing high-profile print, radio and national television news stories on a broad range of clients and topics from sports gear to global advertising agencies and marketing services CEOs. Her highly inventive, proactive, passionate, collaborative, adaptable and thoughtful professional style frequently delivers what others often counsel as unlikely.
The “Wise Up!" Q+A series features insightful interviews with innovators, disruptors, game-changers and leaders across industries that we work with here at Wise Public Relations, could be a client, reporter, influencers, vendor, partner, etc. We'll ask some questions as it pertains to the individual's line of work, and then a few 'softball' questions on the individual's interest outside of work, like travel, food, music, books, etc.
Check out Tracey’s responses and enjoy!
Tell me about how you got into your line of work?
I started college as a pharmacy student at Ohio State and soon realized this was not the picture in my head. With so much chemistry and biology coursework already completed, I graduated with a pre-med degree and spent a year working as an analytical chemist. That wasn't much better. In the meantime, I'd identified PR as something creative and inexplicable. I knew it was a perfect match.
What is the best advice for those about to enter your field?
Never be bored or boring. You should be interested in knowing about everything. Every. Thing. From astronomy to make-up. That's our fuel. And motivated to take those ideas, see how they connect, and make something fresh and interesting happen.
What tool or utility helps you do your job more efficiently?
Anything that aggregates a wide variety of content sources, like Feedly.
What are the most important lessons you've learned in life?
1. I can trust my own judgment, my gut instincts have never been wrong even when I didn't listen to them.
2. Don't over think it. I am a Mensa-worthy over-achiever at this.
3. It's as simple as sticking with it.
What lessons has your work life taught you?
1. My work is a self-expression so it matters who I work with. A lot.
2. Never work for too many narcissists at one time.
3. Follow-up works like a charm.
What is the last book you read?
Literally, the last book I read was this past weekend. It was a memoir, My Paris Dream, by Kate Betts. I remember her name as a Vogue writer/editor at about the time I moved to NYC. It seemed so glamorous. I went to see her book chat at the French Institute earlier this year days before it was launching. It was an interesting and smart conversation that was very enjoyable because the time frame of the story was my time frame. I bought Kate's book during that event and she signed it. I have never done that, by the way. What I appreciated about the book was learning that she experienced the same internal struggles. Plus it was a very interesting peek into WWD and Paris fashion. Before this book, I was in a phase of consuming marketing books like water, especially about content marketing and social media platforms.
Where did you grow up?
I grew up in NE Ohio. I believe the circumstances and characteristics of my particular growing up experience greatly contributed to my POV on pretense and people who like to hear themselves talk. Zero tolerance.
Do you have any favorite stories from your childhood?
When I was in elementary school, our basement was still unfinished. So I used to create experiences down there. In the middle of one summer between the end and beginning of the school year, I created a wildly successful Haunted House that the whole neighborhood of kids talked about and would come charging up our driveway when they'd see our car pull in. After the novelty of that wore off and we cleaned it up, I RE-created my own versions of Saturday Night Fever and Grease movie sets and cast my friends and myself as producers AND the characters.Hey, when you're a startup you have to wear all hats. That's what I like to about my work as an adult, I get to come up with stuff and create with ideas.
What did you think your life would be like when you were older?
What guided me from pharmacy school at Ohio State to PR in NYC was the sense of a vision that it would be urban, global and a nearly limit-free adventure. Plus, we would wear lots of sophisticated black fashion and drink champagne with smart creative ambitious people. When I looked around the world from NE Ohio to find a match to that vision, the only place that made sense to me was NYC. I was right.
What would you do if you won the lottery? What do you like to do in your spare time?
I am already doing it. I like learning, thinking, creating, writing, adventures, and making things happen from ideas. And that's what my professional and personal life are already filled with. The only change I would make is way more global travel with a few extra perks where I would then do what I am already doing from as many different locations as possible.