The online video industry continues to grow at a feverish pace. However, because of so many moving parts, some would say that relationships between video creators, marketers, advertisers, and technology could be more closely aligned. Here to comment is Zentrick CEO Pieter Mees who spoke to Videoink’s Allen Weiner. Here’s an excerpt:

“As Zentrick’s Mees explained, his company often works directly with clients (such as a leading CPG firm) bypassing middlemen (my word, not his) who have neither the interest nor expertise to complete such seemingly mundane but necessary tasks as tagging products in a database so they will appear (like magic) on screen during a video playback.”

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