Wise Public Relations Managing Director of West Coast John McCartney spoke to startups at Wearable IoT World yesterday, his first of future presentations to the incubator.
The workshop focused on the foundations of public relations, empowering the entrepreneurs with information for when they embark on a earned media campaign. The entrepreneurs who attended the PR 101 workshop received an introduction into the world of public relations, and learned how to use resources and skills to reach out to journalists for the optimal chance of getting media coverage, what it means to run a PR campaign, what tactics are best, and what angles are most likely to make news when pitching the media.
Headquartered in SF, Wearable IoT World pioneered the world’s first accelerator focused on the Internet of Things (IoT), Wearables, and emerging technologies. Wearable IoT World functioned as an innovation hub that later expanded its services to include customized accelerator and advisory programs that develop startup innovation and culture within a corporate environment.
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