Zurich-based Shortcut Media has emerged from stealth to announce the availability of its AI-powered app growth engine that will transform mobile app marketing through the use of proprietary AI algorithms and behavioral data, helping developers and marketers identify potential customers, drive engagement, user retention and virality, both organically and through paid marketing.

Shortcut’s platform takes a holistic approach to app marketing to help developers and marketers transform their app growth, using deep links, app banners, individually customized newsletters and beacon technology to increase app engagement and retention. Here’s an excerpt from Mobile Marketing Magazine:

Shortcut has been operating in stealth for the past year, and already has customers including Vivino, Spent, Cardu and ZenFriend, which it has helped achieve increases in signups of more than double the industry average, while also doubling engagement and retention.

“We are moving into a new and exciting era for mobile app marketing, where data-driven and AI-powered solutions will replace the traditional app marketing workflow that businesses have typically relied on,” said Herbert Bay, co-founder and CEO of Shortcut Media. “Today, app developers and marketers need to invest in solutions that make intelligent data central to driving their businesses forward.

“We aren’t simply giving our customers a tool for incremental results; we are measurably growing their businesses that will drive growth and, ultimately, their bottom line. App developers and marketers who allow intelligent data to influence their strategic direction will come out ahead of the competition. Shortcut enables this competitive advantage.”

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