HIRO Media announced a new ad filtering solution designed to prevent malvertising by cleaning a publisher’s ad channels in real time. The product announcement was covered by a number of outlets, including OnlineVideo.net.
Currently being used programmatically, HIRO’s new ad filtering product is benefiting publishers like news and sports websites, general portals, and other types of digital media properties by using a proprietary technology that provides clarity and control with regard to the behavior of a website’s programmatic tags. Here’s an excerpt:
To read the OnlineVideo.net write-up, click here.