ConvertMedia, an outstream video supply-side platform (SSP), announced partnerships with almost a dozen demand-side platform (DSP) and real-time bidding (RTB) companies. The deals will offer access to ConvertMedia’s outstream video portfolio, which includes more than 10 ad formats for desktop and mobile, such as what ConvertMedia refers to as Inline, Interstitial, Slider, Coffee Break, and Slideshow. The new partners are: Eyeview, Gamut, Giant Media, Index Exchange, PubMatic, Pulsepoint, Rubicon Project, StackAdapt, SundaySky, TubeMogul, and Videology. Here’s an excerpt from the Mediapost write-up:
"As the conversation between publishers, consumers, and advertisers is changing given ad clutter and ad blocking, we think outstream video is a powerful creative format that will improve the user experience," ConvertMedia Chief Revenue Officer Chris Scott told Real-Time Daily via email. "We want to place the control in publishers' hands and give them a platform where they can choose from 15 different types of outstream units and set conditions, including viewability, skippability, and audio controls." Scott explained that ConvertMedia is not only offering new ad formats and higher yields, but also the ability for publishers to reduce ad clutter on their pages.
To read the Mediapost story, click here.