VideoAmp has announced a partnership with programmatic advertising agency Varick Media Management. Varick will use VideoAmp’s video demand-side platform, Screen Optimization Platform, for cross-screen campaigns. Here’s an excerpt from Mediapost:

The partnership aims to optimize brand reach by ensuring brands are getting in front of the correct audiences at the right times across TV and internet-connected devices.

VideoAmp serves advertising across TV, digital and OTT platforms, using machine-learning algorithms to generate precise audiences.

Going beyond just the product, the deal “involves coordinated service and sales that will enable both companies to grow with the partnership,” Jay Prasad, VideoAmp’s CBO, told Real-Time Daily via email. VideoAmp hopes to optimize video campaigns for Varick’s advertiser and agency network partners.

In November 2015, VideoAmp raised $15 million in Series A funding.

To read the Mediapost write-up, click here.