Wise PR Research: Perceptions of Artificial Intelligence

In partnership with Industry Index and ExchangeWire, Wise PR surveyed technology vendors at the recent dmexco conference - one of MarTech’s most concentrated - to discover the truth behind perceptions of artificial intelligence.

AI marketing messages may be moving faster than AI tech. Promises of optimization and smarter/faster decision-making are making a difference in sales pitches, but is AI ready to prove ROI?

Conducted on the floor of dmexco 2017, this survey of MadTech companies delivers insights on the cutting edge of AI. See the full ExchangeWire article here.

Key Takeaways include:

  • 68% with AI tech in-market have won new business as a result
  • 55% find their AI messaging most valuable for marketing
  • 30% are, or are planning to, develop AI in the next 6-12 months

The Complete Survey Data can be downloaded by clicking here