As a loyal and dedicated lover of the pumpkin spice latte, PSL for the hardcore tribe, there are a few marketing lessons we can take from this perennial seasonal promotion.
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What is the difference between telling a story and selling a story? Not much. Continue reading to learn more about how our Director of Content explains how long-form content can drive business results.
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As someone who came to the world of product placement from a Public Relations background, and not a marketing one, I always approach the possibility of pop culture inclusion with the same level of caution I apply to interview requests that come on the heels of a crisis. I ask lots of questions, I do a ton of research, and I never let anyone (especially myself) forget that the option of saying no, and simply walking away, is always on the table.
Over the course of 2020, we have seen the COVID-19 pandemic wreak havoc on lives and economies all over the world. But one area that has seen continued success during this time is social media. Social media marketing has been a valuable tool but for it to continue to be effective, marketers need to understand the changes that have occurred and where things may go in the future.
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